Sweet Dreams Are Made With This

Overwhelming requests from Aussie mums across the nation have lead to the formulation of a new pure, natural and organic baby wash especially for use before bedtime - GAIA Natural Baby Sleeptime Bath.

Enriched with GAIA’s new pure essential oil blend of organic lavender and organic ylang ylang, GAIA Natural Baby Sleeptime Bath creates a relaxing cleansing experience as part of your baby’s bath time routine.

Containing organic evening primrose oil, this pH balanced gel is gentle and softening, keeping baby’s skin clean and moisturised without irritation, dryness or itchiness. GAIA Natural Baby Sleeptime Bath is so gentle it is suitable for those with sensitive skin and is eczema friendly as it is FREE from soap, sulphates, artificial fragrances, petrochemicals, phthalates, lanolin, paraben preservatives, mineral oil, propylene glycol and other ingredients that are known irritants.

For an even more memorable and luxurious experience, Michelle, a mother of three boisterous boys, recommends dispensing the wash under running water, “It creates just the right amount of bubbles to play with and helps calm them down after a busy day.” she says.

Creating the original range in 2002, after she couldn’t find suitable products to cleanse and care for her son Joshua’s sensitive skin when he developed eczema at only 8 weeks of age.

GAIA Natural Baby has become Australia’s most beloved and widely distributed natural baby skincare range, with GAIA Natural Baby Bath & Body Wash being the most popular item. Michelle and the team are hoping the new GAIA Natural Baby Sleeptime Bath will give parents an alternative to use for bedtime bathing, helping babies settle into a daily routine.

“I have tried to keep the GAIA Natural Baby range simple – everything you need and nothing you don’t. But after the feedback we received from customers, it couldn’t be denied that there was room in the range for a natural and organic wash specifically for use at bedtime. The original GAIA Natural Baby Bath & Body Wash is already quite relaxing with lavender, chamomile and sweet orange – but this new formulation really ‘ups the ante’ in the relaxation stakes.” Michelle said.

Vegan friendly and not tested on animals, GAIA Natural Baby Sleeptime Bath 250ml comes in recyclable packaging and is available from selected supermarkets, health food shops and baby stores nationally as well as via mail order or the internet.

The original 250ml GAIA Natural Baby Bath & Body Wash is still available from Coles, Priceline, Target, Toys R Us, Woolworths, pharmacies, health shops and baby stores, and of course, via mail order and the internet.

Some of the feedback provided by some of our customers that lead to this fabulous new product included:

Jessica Davidson from Caboolture in QLD:
“Create a relaxing bedtime bath wash. My son has a bath as part of his bedtime routine and the Bath and Body wash, while lovely, seems quite stimulating - perhaps it's the orange?”

Kiisty Green from Dandenong VIC:
“I received, at my baby shower, the GAIA body and bath wash, and the baby shampoo from my mum who worked at the Royal Children's. I also received another brand’s Bedtime bath, lotion and powder from a girlfriend. I used all of the GAIA stuff first and love the smell of it. I love the idea of using a natural product. When that ran out [GAIA], I figured I may as well use up the other bedtime bath. I like the idea that it contains ‘special essences’ but I read the ingredients and they are a nightmare. I think it would be great if GAIA came up with a mixture that will promote sleep and is designed for night time. I think it would sell really well. I will be buying GAIA again anyway.”

ABOUT GAIA SKIN NATURALS

Born out of the need for effective products to care her child’s eczema, Michelle Vogrinec was frustrated at the lack of suitable natural products available. She created GAIA Natural Baby to provide parents with naturally gentle, soothing skin care solutions for babies with sensitive or irritated skin. With the increasing success of their baby range, GAIA continues to develop and release new products, and have also released the GAIA made for men range.

Multi award winning Michelle and GAIA Skin Naturals have previously won:

• Australian Micro Business Woman of the Year
• Victorian Micro Business Exporter of the Year
• Victorian Micro Business of the Year

Michelle and business partner husband, Simon, are both available for interviews, editorial contributions and photographs.

If you would like any product samples, images, or if you require further information, please contact:

Belinda Greenwood
Marketing Co-ordinator
GAIA Skin Naturals
+ 61 3 9703 - 1707