THE GREATEST SHAVE – NATURALLY! WITH GAIA MADE FOR MEN

‘Movember’ has well and truly been and gone, and now it’s time to start with a clean slate - a fresh smooth face. And great way to achieve a soft youthful appearance, naturally, is with GAIA Made For Men’s pure, natural and organic shave and skin care products.

Developed by ex-hairdresser/salon-owner Simon Vogrinec and his wife (creator of Australia’s most widely distributed natural baby skin care brand, GAIA Natural Baby), GAIA Made For Men takes into consideration the specific requirements of male skin to provide a simple and effective naturally-based grooming routine. Using carefully selected organic veggie oils, herbal extracts and pure essential oils, known for their skin nurturing benefits, these ingredients help tackle typically male issues such as razor burn, in-grown hairs and assists in maintaining healthy clear skin.

Formulated with Certified Organic Lime, Certified Organic Patchouli and Certified Organic Spearmint pure essential oils for a fresh and invigorating masculine scent, GAIA Made For Men will stimulate your senses, helping to awaken, refresh and re-energize your skin to maintain your positive outlook and remain eager to meet the day (or night!) ahead.

SIMON’S STEPS TO ACHIEVING ‘THE GREATEST SHAVE’- NATURALLY:

Simon says:

“Whenever possible – don’t just get up in the morning and shave – let your skin ”wake-up” a little – have breakfast, shower or get your clothes out first.”

“My number 1 key rule - “wet-shave”. It is the best way to achieve an effortless shave that’s baby smooth, and to minimises the redness, skin irritation or burning sensation most guys seem to just accept as normal. You must keep your face wet with plenty of hot water before, and during, the entire shave. The best time is after a hot shower (after cleansing with GAIA Made For Men Face & Body Wash, of course!), not before your shower. Though, if you need to shave without taking a shower, washing your face with hot water for a few minutes. With a layer of hot water and gel or lather between your skin and the razor blade it will skim the surface instead of dragging on it, which is the main cause of irritation, redness, and “shave bumps”.

“The hot water also opens the pores of your skin and relaxes your facial muscles, and softens your whiskers for more effective cutting. A steamy bathroom or hot towel helps too.”

“Okay – HOT WATER – you got it? Now let’s move on….”

STEP 1: BUFF AND POLISH

In the shower, or at the sink, use a facial scrub to lift surface dirt, dead skin cells, cleanse any acne and minimise ingrown hairs. Apply to fingertips and massage gently into the beard area in small circular motions. Then rinse thoroughly. If you are shaving every day or more, and not showering first, you may just want to use a face wash every second day instead.
(GAIA Made For Men Face & Body Wash 150g RRP$11.95)

“Using a scrub is like using a plane on a piece of wood to slough off the top layer to reveal a smooth finish underneath,” says Simon, “Without all the surface debris and having minimised any lumps and bumps – your shave will be a lot smoother,” says Simon.

PRODUCT RECOMMENDATION: MADE FOR MEN FACE & BODY SCRUB 150g RRP$11.95

“It is made with crushed walnut shells, a natural bio-degradable exfoliant, which is nice and gritty, but gentle enough to care for your skin without ‘sand-blasting’ it off” says Simon. “And because it is FREE from alcohol, soap and sulphate, it won’t dry or irritate.”

“This scrub invigorates the skin while at the same time hydrating and softening. It will leave you feeling fresh and revived.”Simon says.

STEP 2: LIVING ON THE RAZOR’S EDGE

Warm some shave gel in your hands and apply to the cheeks, chin and neck, which will minimise friction. Then, using a sharp razor, press gently against the skin and using short strokes, shave in the direction of the hair growth. Generally this is down the cheeks and up the neck, but if you are uncertain, run a finger across your stubble to see which way the hair is growing. Rinse your blade regularly. To finish, wash face and neck thoroughly and pat dry with a towel.

“If you have time, or are preparing for a special occasion, re-lather and shave again to make sure you haven’t missed anything,” says Simon.” And don’t rub your face vigorously with the towel - it will only irritate the skin.”

PRODUCT RECOMMENDATION: MADE FOR MEN SHAVE GEL 150g RRP$11.95

“It is made from a blend of moisturising oils to soften and lubricate the skin, minimising friction. The organic aloe vera and organic chamomile help to soothe and calm any razor burn or irritation.” says Simon. “Not only is this gel ‘soap and sulphate free’– it doesn’t contain any butane, propane or harsh chemicals that may also irritate the skin.”

“If you like a little extra lather – this gel can be mixed with water for more of a foam.” says Simon.

STEP 3: SMOOTH OPERATOR

To conclude, apply an aftershave balm or moisturiser (or a product that is 2-in-1). Apply with fingertips and massage all over face and neck. Use regularly to maintain a youthful appearance and clear skin.

PRODUCT RECOMMENDATION: MADE FOR MEN FACE CRÈME 150g RRP$11.95

“This is a light moisturiser and aftershave balm in one to de-sensitize any razor burn keeps the skin hydrated. It contains cooling organic spearmint to leave your skin feeling fresh without oiliness. It is also good for dry or flaking skin,” says Simon.

Congratulations! You have now completed the GAIA Made For Men Greatest Shave!

SIMON’S SECRET WEAPON: GAIA MADE FOR MEN STARTER KIT A compact water-resistant travel pack containing a miniature re-fillable 50ml bottle of each of the six GAIA Made For Men products. Perfect for weekend’s away or business travel. It also makes a great gift or first introduction to the range. Complying with Australian Government regulations for liquids/gels in ‘carry-on’ for international flights – the GAIA Made For Men Starter Kit is the perfect traveling companion for the honeymoon, business travel or holidays . RRP$29.95.		The entire range of GAIA Made for Men is FREE from ingredients that are known to dry or irritate particularly sensitive skin. There are NO sulphates, propylene glycol, parabens, mineral oil or petrochemicals leaving you with just pure, natural and organic product. Sometimes it’s not just what you put in, but what you leave out that counts…. GAIA Made For Men products are NOT tested on animals and are vegan-friendly (contains no animal by-products). The GAIA Made For Men is now available to purchase in our on-line catalogue, via mail order or from selected pharmacies and health food stores Australia wide. For more information on the GAIA Made For Men range visit our website www.gaiaskinnaturals.com
For media interviews with creators, Simon and Michelle, Vogrinec, pics, samples for photography, or any further information, please contact: Belinda Greenwood - Marketing Co-ordinator Ph: (03) 9703-1707 / 043 15 10 150 Email: